the power of magic
chaotic good
many shared visions
an air of mystery
employ your will
play all day


The Adidas x Footlocker lens visualises and augments your dance moves, transforming them into beats. Beats and visuals are built up in layers the longer you dance for. The ‘move meter’ tracks your enthusiasm, so don’t stop moving!


The UX for the Adidas lens had to account for use at home and in Footlocker stores against a backdrop. Using movement over time as the marker of success, the lens encourages engagement.